Podcasting has always been about connection, the unique intimacy of hearing a host’s voice in your ears. But audiences today are exploring new ways to discover and connect with their favorite shows, in formats that reflect how they already consume content across platforms. Many new listeners now find podcasts on YouTube, and younger audiences increasingly expect a video-first experience—not just audio. As listener expectations evolve, creators have the opportunity to expand beyond audio, adding new touchpoints, deepening engagement, and meeting audiences wherever they listen and watch.
To help creators capture this opportunity, Simplecast has launched Video Podcasts, combining audio and video publishing and measurement into a single seamless workflow. With direct YouTube integration, creators can upload video and audio episodes once and publish them across all major podcast directories, including YouTube. Unified analytics combine watch and listen metrics, giving podcasters a single view of performance across formats to measure impact, understand audience behavior, and optimize growth. By extending into video, creators can reach new audiences, strengthen engagement, and build a presence across every platform where listeners and viewers connect.
Key Benefits
- Boost discoverability with video
Complement your audio with video to meet each audience where they are and open new discovery paths, all in one simple workflow.
- Centralize publishing in one podcast hub
Bring all your podcast content—audio and video—into a single platform. By managing everything in one place, you avoid juggling multiple tools, reduce the risk of errors, plus save time and increase efficiency.
- Unlock insights with unified analytics
Track YouTube and audio podcast performance side by side in a single dashboard and gain a clearer picture of how episodes resonate across channels, while also simplifying reporting for sponsors, stakeholders, or internal teams.
- Future-proof growth with video readiness
Lay the groundwork for long-term success in a podcasting world that’s rapidly becoming omnichannel. This ensures you aren’t just keeping up with industry trends, but building a growth strategy that scales with new opportunities.
- Lower the barrier to video
Easily connect, publish, and measure video success without technical complexity. Simplecast removes friction for creators new to video, helping them confidently expand into YouTube and tap into fresh audiences and engagement opportunities.
How it works
- Connect YouTube
Simplecast provides a secure OAuth 2.0 flow to connect your account. Publish to one or multiple channels (including YouTube Content Manager accounts) and target podcast playlists as needed.
- Upload once
Add your video episode (MP4/MOV) and extract high-quality audio from your video or add your own audio file to publish across podcast apps via RSS.
- Sync metadata
Enter title, description, and thumbnail in Simplecast. We sync that single source of truth to podcast apps (RSS) and YouTube, reducing errors and double entry.
- Publish everywhere
From the same episode, publish to your podcast directories and the YouTube channels you’ve connected, keeping presentation consistent across platforms.
- Measure together
See downloads, listeners, views, likes, Watch Time, shares, comments, and gained subscribers in one dashboard. Compare performance across formats to refine content and report outcomes to sponsors and stakeholders.